Rethinking productivity in the age of AI 

Executives think so: More than half believe that AI and automation will fuel a 10%–30% productivity boost at their companies in the next three years, and two in five expect staggering gains of over 30% — most notably in healthcare, insurance, and transportation and logistics. But despite the leaps that enhanced human-machine teaming can bring, the productivity equation is highly complex.

History shows that solving for a productivity lift takes more than investment in new technology or rolling headcount reductions. As the world of work changes and uncertainty becomes the norm, achieving and sustaining productivity gains requires rethinking how we design work, stimulate new workflows, manage workforce transitions and measure value in all its forms.

For the most part, employees and the C-suite agree on what depletes productivity. We know busy work tops the list; interruptions, poor organisational structure and stress are also in the top five for both groups. But while an unsustainable workload is the fourth-highest item for employees, it’s much further down the list for executives (at #9). Similarly, difficulty finding the right information ranks higher for the C-suite (#2) than for employees (#6). AI-powered tools and solutions can certainly help reset work and our work habits to ease these concerns.

Regardless of what’s stalling it, productivity is becoming more intangible, and the equation for measuring it is no longer fit for purpose. Even as our changing economy brings major shifts in where work is done and what adds value, AI and new work models are providing novel ways to create that value beyond full-time equivalents (FTEs). Yet embracing these opportunities requires people insights beyond job titles, and today’s metrics don’t capture the true impact people have on productivity.

Today’s talent models are guided by linear views of productivity that tend to park one FTE in one role and leave them there. Mercer’s Global Talent Trends 2024 study reveals that three in five executives (63%) want to cut jobs and not people in the age of AI, but they often lack the talent insights to drive the necessary decision-making.

Because the gains promised from technology implementation often fail to materialise, the challenges around measuring productivity become even more acute. Now that AI is disrupting white-collar and blue-collar work, executives face a hard reckoning over the investments they’ve made and for the decisions to come. More than one-third of HR (34%) worries about an insufficient productivity lift from AI and automation, and employees are also concerned — most notably about what rising productivity expectations will mean for their day-to-day workloads. Before we can realise the full potential of generative AI (Gen AI) and other innovations, we need to consider whether our culture, metrics, work design and governance will stall or unlock the quantifiable gains from tech investments.

From steam engines to AI, the lag time between technology breakthroughs and productivity gains shows that ROI doesn’t come overnight. In the Solow paradox  of the 20th century, computing power exploded while productivity stalled. Then, in the 1990s, labour output caught up — albeit mostly within a few sectors in the US. This suggests that some economies and policies are better positioned for adapting to change and that the effects of technological innovation aren’t distributed evenly throughout the globe.

Mercer’s Global Talent Trends 2024 study found that executives’ views on productivity vary by industry:

• Employers in chemicals, professional services, technology, and transportation and logistics are leading the charge in rethinking productivity based on AI and new ways of working. Construction, energy and retail are just getting started on their journeys.
• In their efforts to boost productivity, media and communications firms are the most likely to consider employee mental health and well-being.
• The manufacturing and automotive sectors are the most likely to measure productivity by inputs (for example, hours worked) and outputs (such as sales or goods produced), respectively.
• Executives in healthcare are the most likely to worry that the way they measure productivity does not fully capture the true value workers deliver.

 

One change that has yet to be reckoned with is the shift toward more knowledge-based and relational work, which doesn’t always align with the traditional hours-in, widgets-out productivity measures. Monitoring tools can help assess these efforts more objectively, but they are less adept at evaluating areas such as internal networking, people development, talent agility, brand-building and innovation — all of which can have an exponential impact on the business. Organisations that cut roles in these vital areas for short-term gains might face a net productivity loss in the long term.

Without more comprehensive and real-time metrics, other factors — such as politics, busyness, presenteeism and a focus on the what but not the how — are often used as proxies for the value individuals bring. Prioritising these areas without fully assessing their impact can stall or even reverse growth. Too much “busy work” was flagged as the top productivity drain by more than two in five executives (46%) and employees (42%) in 2024.

Given that 82% of the workforce feels at risk of burnout this year, an overemphasis on short-term productivity gains could quickly become a zero-sum game. Financial strain is the top driver of burnout risk among employees, who spend roughly six work hours per month worrying about money. This suggests that educating the workforce on financial stability could deliver a productivity lift in terms of time savings. But with exhaustion and workload also fuelling burnout concerns this year, long-term productivity could be further hampered by absenteeism and extended sick leave.

Alongside these concerns, there’s a fear that AI adoption will lead to higher expectations around productivity. And if employees feel pushed too far, they’re more likely to unionise in the hopes of better rewards and working conditions (31% of HR leaders believe this will be a major challenge this year). Employers that hope to see a productivity boost from AI might consider fielding employees’ concerns proactively before unions or collective bargaining can blunt the returns.

The good news is that more executives than ever before are being held accountable for outcome measures such as total worker health and well-being (50%), delivering on the World Economic Forum’s Good Work standards (43%) and employee engagement (40%), as opposed to badge swipes and other inputs. Investing in these areas is essential for driving long-term, sustainable growth.

Some of these people-centric efforts have yet to permeate the organisation despite the concerns about burnout. Forty-five percent of executives report investing in tools to monitor employee productivity in the past three years, and more than half (56%) plan to do so in 2024. A word of caution: Nothing dampens creativity and innovation more than feeling micromanaged and tightly monitored. Greater attention is often needed regarding what these tools actually measure and how the data is being used to assess workers’ contributions. 

It’s clear that our productivity measures and metrics need an upgrade. HR leaders predict that rising labour costs will be the biggest workforce challenge in 2024, and one in three executives notes that AI is prompting them to rethink how they measure productivity today.

Firms that take a narrow view of productivity could miscalculate the real ROI on their labour spend and respond by trimming the wrong proportion of headcount. Even now, HR believes that reductions in force will affect about 20% of the workforce this year. By shifting the focus away from FTEs and toward future skill needs, employers can start evolving the dialogue from jobs and productivity to skills and potential. This approach has a better chance of safeguarding future productivity.

Amid fluctuating demand, what creates value today isn’t likely to move the needle tomorrow — at least not sufficiently. Workers report that they now spend 34% of their time on mundane or repetitive tasks that are ripe for automation. One way to keep productivity high is by removing the low-value work from FTEs’ plates and reassigning it to a mix of automation and alternative talent pools. This sort of work design exercise is already paying dividends (one in three HR leaders reports productivity gains from these efforts). However, this is not a one-and-done solution. It will likely need constant reviews and adjustments to keep pace with changing demands.

As work gets more dynamic and we face the full brunt of talent scarcity issues (a concern among roughly half of executives), there’s a growing need for talent to become an enterprise resource, not departmental assets or fixed job holders. Those that are leading the charge here are already figuring out which jobs truly need to be fixed or dedicated and which ones can have partial or full flexibility in their activities — effectively allowing more talent (or latent productivity assets) to flow to where the work demand is emerging.

Job redesign, of course, is only half the equation. We also face the need to source a different talent profile and have better insights into workers’ skills and potential. But even with improved talent science in place, it’s painfully obvious that static job descriptions and rigid performance management metrics will likely fail to meet the moment.

As we embark on this transformation, we also need to consider how different workforce segments are adapting and thriving. On average, men today spend more time than women on efforts that broaden their skill sets, such as creative pursuits and internal gigs. If we do not systematically nudge all workers to take up these opportunities, this imbalance will negatively impact future career prospects — especially in organisations that move toward skills-powered talent models or lean more heavily on AI to distribute work.

So, where do we go from here?

It is clear we need a new productivity equation that’s a better fit for today’s workforce, and whether we get it right will have profound implications for business, people and society. Here are five ways to approach productivity that address the increase in complexity:

The human element is perhaps the most vital and overlooked part of today’s productivity equation. Just 37% of workers agree that their companies are good at communicating how AI and/or automation will improve the way they work. Firms that articulate how AI benefits their workforce will distinguish themselves as employers of choice.

People are a finite resource; between declines in job satisfaction and a higher-than-ever risk of employee burnout, the age-old calls to work harder and faster just won’t cut it. There’s a better way to kick-start productivity, and it demands AI — but to make lasting progress, leading employers will answer the call to govern AI responsibly and distribute the gains evenly. It’s time for intentional work redesign and a metrics upgrade that deliberately places a premium on both productivity and well-being.