Where next for private markets and hedge funds in 2025? 

Alternatives can offer diversification, but some are subject to negative – and inaccurate - myths.

The US stock market has performed exceptionally well in recent years, reaching new peaks in the wake of the election results. There are grounds for confidence – the promise of a pro-business administration on its way into office and ongoing growth of the artificial intelligence theme driving continued outperformance from the Magnificent Seven.

This is helping to fuel the perception of a potential “Goldilocks economy” that can sustain growth while keeping inflation low. 

However, no tree grows to the sky, as the saying goes, and so sophisticated large investors that we are working with have been looking to diversify their portfolios. Building exposure to alternative return drivers may protect portfolios if the current outperformers see performance begin to falter. For example, only 10% of midsize companies in the US are held publicly , while a major backbone of US economic growth remains in private hands, investable through private markets. 

Private markets offer the potential opportunity to generate a diversified return, but despite the push for diversification, they are still misunderstood by some investors. Asset classes that could strengthen a portfolio’s diversification are still subject to damaging myths: that private debt is oversaturated; that private equity returns depend on low rates; that private real asset strategies are nothing more than an inflation hedge; and that hedge fund returns are too low to justify the exposure.

In our latest paper, Where now for alternatives? we address each of the myths in turn and outline where we believe these asset classes can offer particular value in the year ahead. As private markets mature, we see emerging opportunities in the “building to core” trend in infrastructure and real estate, in gaining exposure to artificial intelligence through private equity, and for private debt in new areas of direct lending.

Where next for alternatives?

Learn more about the emerging areas for growth and innovation in private markets in 2025.

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