The new shape of work: Create a sustainable digital strategy 

Digital transformation continues to generate some of the most impactful improvements to the customer experience. Even before the pandemic, two-thirds of global CEOs had committed to adopting a digital-first focus. Since then, however, the trend has accelerated and expanded to include the employee experience. A company’s employees—all digital consumers in their personal lives— are expecting to leverage digital experiences at work to enhance processes, connect with colleagues and gain professional development.

Just as crucially, employers should consider how HR can accelerate its own transformation. HR teams must design employee experiences fit for a flexible and digital working environment. This can mean shifting from designing experiences in advance to creating them in real time.